Case Studies

Real results from founders and creators using Cast Fleet. Names changed for privacy.

B2B SaaS

From 0 to 8,000 LinkedIn followers in 90 days

Challenge

The founder had zero social presence and was spending 6+ hours per week on ad-hoc content with no consistent strategy or way to measure what was working.

Solution

Used Cast Fleet Studio for weekly blog posts and LinkedIn content; set up a content calendar to plan four weeks ahead; used the ROAS Calculator to track LinkedIn ad spend against inbound pipeline value.

Result

8,000 LinkedIn followers, a 4.2% engagement rate, and 3 inbound enterprise leads per month — all within 90 days of starting with a structured approach.

Content CalendarEngagement Rate CalculatorROAS Calculator

"The tools paid for themselves in the first week. I stopped guessing and started measuring."

Content Creator

3× TikTok engagement in 6 weeks

Challenge

A personal finance creator was posting consistently but engagement had stagnated at 1.2% despite a growing follower count. More posts weren't moving the number.

Solution

Used the Engagement Rate Calculator to identify which content types were underperforming; Hashtag Generator to find niche-specific hashtags beyond the generic personal finance tags; Best Time to Post to shift from evening to morning uploads.

Result

Engagement rate jumped from 1.2% to 3.8% in six weeks. The TikTok Money Calculator helped project earnings for brand partnership negotiations, leading to two new brand deals.

Engagement Rate CalculatorHashtag GeneratorBest Time to PostTikTok Money Calculator

"I was just posting blindly. The data showed me exactly what was and wasn't working."

Freelance Marketing

Cut content creation time from 12 hours to 3 hours per week

Challenge

A freelance marketing consultant was managing content for 4 clients across 3 platforms. Manual research, writing, and scheduling was becoming unsustainable and was blocking growth.

Solution

Adopted AI Generation Studio for first drafts across all clients; standardised UTM Builder for all client tracking links; used Character Counter to adapt each post per platform character limits; ran quarterly Social Media Audit Checklists for each client.

Result

75% reduction in content production time per week. The freed-up capacity allowed taking on a fifth client without increasing hours — adding direct revenue with zero additional time cost.

AI StudioUTM BuilderCharacter CounterSocial Media Audit

"Going from 12 hours to 3 hours per week was life-changing. I took on a fifth client with the time I saved."

E-commerce

Instagram engagement rate grew from 0.8% to 4.1% in 8 weeks

Challenge

An e-commerce brand selling handmade jewellery had 12,000 Instagram followers but a 0.8% engagement rate — well below the platform average. Paid ads were eating into margins and not converting.

Solution

Used Best Time to Post to shift publishing from 6pm to 8am; Hashtag Generator to move from broad hashtags (#jewelry, #fashion) to 5 niche-specific ones; Engagement Rate Calculator to track weekly progress by post type.

Result

Engagement rate reached 4.1% in 8 weeks. The brand cut paid ad spend by 60% while organic DM inquiries increased 3×. Monthly revenue from Instagram grew 40% with lower cost per acquisition.

Best Time to PostHashtag GeneratorEngagement Rate CalculatorSocial Image Sizes

"We went from invisible to our top sales channel — completely organically."