Marketing Glossary

A/B testing (split testing) is a method of comparing two versions of content, ad…

AI content generation is the use of large language models (LLMs) to produce writ…

Bounce rate is the percentage of visitors who leave your website after viewing o…

Brand voice is the consistent personality and tone a company uses in all written…

Click-through rate (CTR) is the percentage of people who click a link after seei…

A content calendar is a planning document that maps out what content to publish,…

A content pillar is a broad topic area that a brand owns and creates content aro…

Content repurposing is the practice of adapting existing content into new format…

Conversion rate is the percentage of visitors who complete a desired action (pur…

Cost per acquisition (CPA) is the total cost to acquire one paying customer. CPA…

Cost per click (CPC) is the amount an advertiser pays each time a user clicks on…

Cost Per Click (CPC) is the average cost paid each time someone clicks an ad. CP…

Cost Per Mille (CPM) is the cost to show an ad 1,000 times. Formula: (Ad Spend /…

The creator economy refers to the ecosystem of independent content creators — Yo…

Email open rate is the percentage of delivered emails that are opened by recipie…

Engagement rate measures how actively an audience interacts with content, calcul…

A hashtag is a word or phrase preceded by the # symbol that categorises social m…

Impressions count how many times your content or ad was displayed, regardless of…

Influencer rate is the fee charged per sponsored post. Standard formula: $100 pe…

The Instagram algorithm is a set of ranking systems that personalises what each…

Keyword density is the percentage of times a target keyword appears in a piece o…

A meta description is an HTML tag that summarises a page's content in 120–160 ch…

Organic reach is the number of unique people who see your content without paid p…

Return on Ad Spend (ROAS) measures revenue earned per dollar of ad spend: ROAS =…

A social media strategy is a documented plan that defines your goals, target aud…

Social proof is the psychological principle that people follow others' actions.…

The TikTok algorithm is the recommendation system that decides which videos appe…

TikTok RPM (Revenue Per Mille) is how much creators earn per 1,000 views through…

User-generated content (UGC) is any content — photos, videos, reviews, or posts…

UTM parameters are tags added to URLs that tell Google Analytics where traffic c…

YouTube RPM (Revenue Per Mille) is the total revenue a creator earns per 1,000 v…