Marketing Academy
From beginner to expert — free guides, calculators, and playbooks for creators and founders.
Pillar Guides
Social Media Marketing
Master Instagram, TikTok, LinkedIn and X. Audience growth, algorithms, and content strategy.
Paid Advertising
Google Ads vs Meta Ads, ROAS optimisation, budget allocation, and bid strategies.
AI Content Creation
Use AI tools to produce better content faster without losing your brand voice.
Quick-start Calculators
Free tools — no sign-up required.
YouTube Thumbnail Size & Resizer
Check the exact YouTube thumbnail size — 1280×720 pixels at 16:9 aspect ratio — and resize any image to fit instantly. Also covers YouTube Shorts thumbnail dimensions and the 2 MB file size limit.
Engagement Rate Calculator
Free engagement rate calculator for Instagram, TikTok, YouTube, Facebook, and LinkedIn. Enter follower count and interactions to get your rate instantly using each platform's formula. Benchmark your results against industry averages.
Social Media Image Size Guide & Resizer
Every social media image size you need in 2026: Instagram post, story, and reel dimensions, YouTube thumbnail, TikTok, X (Twitter), LinkedIn, Facebook, and Pinterest. Includes a free resizer to export any image at the exact pixel spec.
Best Time to Post Tool
Find the best time to post on TikTok, Instagram, Facebook, YouTube, LinkedIn, and X by day of week and timezone. Uses platform-specific engagement data to show peak windows — so your content reaches the most people without paid promotion.
Character Counter for Social Media
Character counter and word counter for social media posts, emails, and SEO fields. Instantly see character and word counts for X (Twitter) 280-char limit, LinkedIn 3,000-char posts, Instagram captions, TikTok bios, YouTube titles, and meta descriptions — all in one tool.
Hashtag Generator
Free hashtag generator for Instagram, TikTok, YouTube, LinkedIn, Facebook, and X. Enter your topic, niche, or post caption to get relevant hashtags ranked by reach and competition. Also includes an AI hashtag generator and a wedding hashtag generator for custom event tags.
Glossary Highlights
New to marketing? Start here.
Engagement Rate
Engagement rate measures how actively an audience interacts with content, calculated as (likes + comments) / followers × 100. A 3% rate is average across platforms; 6%+ is excellent.
Read definition →ROAS (Return on Ad Spend)
Return on Ad Spend (ROAS) measures revenue earned per dollar of ad spend: ROAS = Revenue ÷ Ad Spend. A 4× ROAS means $4 earned for every $1 spent. Healthy ROAS is 4–6× for most businesses.
Read definition →CPM (Cost Per Mille)
Cost Per Mille (CPM) is the cost to show an ad 1,000 times. Formula: (Ad Spend / Impressions) × 1,000. Facebook CPM averages $5–15; LinkedIn averages $30–60. // VERIFY
Read definition →CPC (Cost Per Click)
Cost Per Click (CPC) is the average cost paid each time someone clicks an ad. CPC = Total Ad Spend ÷ Total Clicks. Google Search averages $2–4; Meta averages $0.50–1.50. // VERIFY
Read definition →UTM Parameters
UTM parameters are tags added to URLs that tell Google Analytics where traffic came from. The five parameters: utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
Read definition →Content Pillar
A content pillar is a broad topic area that a brand owns and creates content around consistently. Typically 3–5 pillars per brand, each supported by dozens of related blog posts, videos, and social content (spoke content).
Read definition →Latest from the blog
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